It's all the rage these days. Everybody needs to have a "brand." Supposedly.
But, does anyone bother to ask Why? Not really. Most people hear other people say it and just follow along. I still remember, and it wasn't that long ago, when most people and businesses didn't even have a "Mission Statement." Or a "Brand."
Think about it. Suppose you have a product. Or an Image to convey. Why not simply focus on Quality, ease-of-use and a 90-day guarantee (for most things) and call it good? Whether it's a new website or tires on your car, etc. Why not simply provide the same quality and service you would want or expect from others? Simple!
I call it "Integrity." And I don't need to spend tons of money, or pay a marketing dept. to agonize over "image. " That will happen automatically (and positively) if:
1. The product is good
2. The service is good
3. The price is good
4. The reliability and smooth functionality is good.
5. The guarantee is good.
Why not just do this anyway? Standard procedure. Good word will get around just fine.